Calabrese actor and musician Fortunato Verduci has a new project; an enchanting music video celebrating the land he loves so much. Set at the Castle of Santo Niceto, an 11th-century Norman castle situated on a hilltop in Motta San Giovanni in the province of Reggio Calabria, Verduci and writer Maryame Jafire recite a tale of love to the organetto-inspired song, “l’amuri effectu.”

Directed by photographer and video editor Vincenzo Sanci, the song is performed by musicians Giuseppe Lucà, who is also a manufacturer of traditional Calabrian instruments, and Antonio Nicolò, a renowned expert in wind instruments who boasts collaborations with various international artists.


According to Verduci, the song is about love. “It talks about the sun and the moon, about an impossible love. When there is one, the other is missing,” he explained.” He goes on to say, “However, maybe the intense feelings of love can bring the sun and moon together. We wanted to insert the perfect opposite already existing in nature that between the other marries with the reality of this wonderful region. The dance we wanted to perform is not a traditional dance but a hymn to a life stuck in a crucial moment of the story.”


This non-traditional element was important to the message of the project given the climate in which we are currently living. “Besides the feeling of love, we also wanted to leave space for other very current themes: that of integration and coexistence between peoples. Music can unite us citizens of the world. Music and acting (theater and film) are driving models of interculturality and tradition but also of openness, which in this case join under one sky,” said Verduci.


Watch the video on YouTube… 

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